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When developing your business, you will want to access the library's books and databases to build your client base. Whether researching demographics to target your sales strategy or creating lists of potential customers, the following resources are just a few of the many BPL offers. Under "More Information" you will find a list of Reference Books located in the Business Library and the Central Library; these research tools are limited to use in the library.
BPL Business Library
BPL's Business Library has an entire website devoted to business information. Use the "Subject Guides" in the Business Resource section to find books and link to useful websites.
KnowThis.com
The "Knowledge source for market research, marketing plans, internet marketing, marketing careers & much more". It offers a good mix of advice and data on how to research your market, as well as how to promote your company.
MarketingPower.com
This is the website for the American Marketing Association. Check out the Marketing Tools section and Best Practices to find resources to help you develop your marketing plan.
Small Business Development Center National Information Clearinghouse
This site offers a wealth of data for small businesses of all kinds. Most useful to developing a market strategy are the sections on Marketing and Demographics.
The Marketing Resource Center
Contains sections on how to write press releases, create sales leads and design effective websites.
U.S. Bureau of the Census
This is THE source for demographics for the nation. Use American Factfinder, on the left hand panel, to locate extensive data on the age, ethnicity, education, income (and much more) of the population.
By entering key words to describe your subject, you can locate articles on marketing from over 800 magazines and newspapers, including The Wall Street Journal.
A good resources for tracking trends in consumer spending and keeping up with your competition; this database holds the text of over 2,000 business journals.
Use this database to locate companies of all sizes, whether they are potential competitors or potential customers. Excellent source for marketing lists.
101 marketing strategies for accounting, law, consulting, and professional services firms
Troy Waugh
Conquering consumerspace : marketing strategies for a branded world
Michael R. Solomon
Advice on gathering user input for developing products, grabbing the attention of customer, and tailoring advertising messages to Generation Y is intelligent and up to date.
How to become a marketing superstar : unexpected rules that ring the cash register
Jeffrey J. Fox
Marketing to women: how to understand, reach, and increase your share of the world's largest market segment
Martha Barletta
Marketing without advertising
Michael Phillips & Salli Rasberry
The one-day marketing plan : organizing and completing a plan that works
What clients love : a field guide to growing your business
Harry Beckwith
Cheryl Russell and Susan Mitchell
This is a handy calculation of consumer spending patterns and trends.
Gale Research Co., - publisher
A three volume set; lists trade, academic, professional, ethnic and other groups. Many associations sell their mailing lists which are useful for developing lists of potential customers.
CACI, Inc. (Publisher)
Statistics on total population, income, ethnicity, age, gender, and more are based on the U.S. Bureau of the Census surveys. Additional information on spending habits is developed by rating the amount each area spends on a variety of products and services.
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