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Coolhunter/Influencer Cayce Pollard’s job is to sniff out the New.

She is working in the branding/marketing/advertising industry and finds herself chasing rogue internet “footage” that could turn out to be the guerilla marketing campaign to end all marketing campaigns

Written circa 2002, Pattern Recognition takes the reader through contemporary streets and subcultures from Tokyo to Russia, London and New York, offering a prophetic glimpse into design, trademarks and corporations at a digital moment when the world was starting to go viral.

Please join us in reading Pattern Recognition and together we’ll discuss global business, trendsetting, advertising, marketing and the role of technology in our lives then and now.

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